Rovio, the manufacturer of video game work Angry Birds . So I’ll try, people buy the game (I only play the free versions of me.)But in all the conversations I have given to social innovations in the last months, I played extracts Angry Birds . like this:
Angry Birds . Just like Hollywood blockbusters, video games have become popular benchmarks universal youth around the world.I use
make clips and other similar one question: What makes this game fun and how we can use the same design elements that bring about social change
In other words, how can we create more fun and engaging change?Yes, social innovators are jumping on the train gamification well. As educators and entrepreneurs who venture into the field, we try to understand how to engage more effectively in a time when more and more by the tsunami of information and content of all. generated distracted young, mostly online games that are diverted from the definition of addiction. (Since I wrote that last sentence, I was informed of Farmville I have my pumpkins, which forced me to give a 10 minute break was harvested.) social innovators are also looking to gamification – the implementation of aspects of game play parameters not -. solve an old problem
There is a problem
succinctly described by some as “skills gap” -. the sad reality that there is a gap between what we know we should do and what we actually do
We know we should eat healthier foods, but we gorge with burgers and fries French. We know that we should reduce our use of plastic bags and bottles, but we are rarely reused with us. We know we should all reduce our carbon footprint, but we _________ (insert your own excuses).
There is a limit to what we can to logic and reason to call people “do the right thing.” The upper limit for recycling (municipal waste) seems to be 30 percent, even after decades of promoting the practice. For success, we have no choice but to respond to other motivations.games, especially video games as Angry Birds and online games such as Farmville , teach us that humans are motivated. Comments that frequent and rapid motivated challenges , which is not too easy or too hard, rewarded , both the expected and unexpected, a real sense of purpose or meaning epic , Championship skills productivity , power the involvement of other people , and a degree of autonomy . These are just some of the dynamics of the most popular game. I created a load of social innovation competition fun for a change of youth for social change solutions that are more fun and interesting to create. And I tested this approach at conferences in Asia, working mainly with students, but also with children between the ages of 10
am particularly encouraged by the only driver to Simon Fraser University in Surrey, BC finished. Students of the school chapter in Free Enterprise (SIFE) held its own for a fun contest for change and some good ideas emerged.runner-up, Lotto Globe suggested a way to print millions of tickets every year by train to create a special lottery that you recycle the ticket before you are ready to recycle. Prices are available from local businesses that may occur to promote the lottery to the local economy. It also sends an important message that recycling can add small pieces of paper. The winning idea, the image of the garden, went to a change in behavior more ambitious. This is a game inspired installation, children express their creativity in a public space and the appropriation of public spaces they occupy prompt.
able to October Fun for a change is still not confirmed at 16 universities in Taiwan, one in India and some other schools that are.Young people who can not in any of the participating schools and the challenge online fun for a change. Designed to play as “players” shape their solutions for social change (driven by the dynamics to play) by completing your own missions. Gamification is not a panacea. In some cases it may even do more harm than good. But if a lot of social change affects the behavior change, then we need to start taking cues from Angry Birds.